,A trip in a bag ‘– that’s the philosophy of collections and brand. Finest quality, special connectivity to nature and a touch of luxury – all packed in a weekender to spend a weekend in the most beautiful of all North Sea Islands.

The perfect 04651 / day? Waking up to a fresh North Sea breeze every morning and starting into the day with the warm, comforting feeling of home in the heart. The rough sea on one and the peaceful Wadden Sea on the other hand – to produce moments where time seems to stand still, at least for a moment.

“When I think of Sylt, I think of the beautiful beaches, the North Sea and this very special way of life which for me only exists on Sylt. People are having beautiful vacations and guard the memory of it like a treasure. Additionally Sylt stands for luxury and exclusivity, the longing for things that you can treat yourself with.” Tells us Lars Braun about his collection.

SYLT – AS SIMPLE AS IT IS

“Sylt, you are just like they say, but still so different.” – Kampen, Keitum, Westerland, from the elbow-shaped peak down to Hörnum: Sylt has been a dream destination since the 1920s –and the 1960s finally saw the Sylt myth evolve thanks to playboy Gunter Sachs and his entourage.

Sylt is adventurous and full of contrast. World-famous wicker beach chairs, exclusiveness and classic elegance all face the nippy winds of the Braderup heath and the Wadden Sea with its unique shoreline.

The elements of nature are what everything boils down to – together with the rich air they lay their own filter on top of the image of Sylt.

It’s all about keeping it simple: small things like the dunes, the sea, the horizon, the heath and the sky turn into something special here, and every view across the landscape is a revelation. The falling and the rising of the tides, the rough sea air and the screams of the seagulls – it is this unrestrained charm whose nonchalance we love so much.